The case study handbook how to read, discuss, and write persuasively about cases

Provides an approach for analyzing, discussing, and writing about cases. This book shows how to classify cases according to analytical task they require (solving a problem, making a decision, or forming an evaluation) and establish a base of knowledge about a case. It shows how to talk about cases i...

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Bibliographic Details
Main Author: Ellet, William
Format: Book
Language:English
Published: Boston, Massachusetts Harvard Business School Press 2007.
Subjects:
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Call Number :HD 30.4 .E435 2007

MARC

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020 |a 9781422101582 
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040 |a UPNM 
090 |a HD 30.4  |b .E435 2007 
100 1 |a Ellet, William. 
245 1 4 |a The case study handbook  |b how to read, discuss, and write persuasively about cases  |c William Ellet. 
260 |a Boston, Massachusetts  |b Harvard Business School Press  |c 2007. 
300 |a vi, 273 p.  |b ill.  |c 24 cm. 
500 |a Gift (Hadiah) 
504 |a Includes bibliographical references and index. 
505 0 |a pt. 1. Analysis. How to analyze a case -- Case analysis demonstration -- Problems -- Decisions -- Evaluations -- pt. 2. Discussion. How to discuss a case -- pt. 3. Writing. How to write a case-based essay -- Problem essays -- Decision essays -- Evaluation essays -- pt. 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division (abridged) -- General Electric : Major appliance business group (abridged) -- General Motors : Packard electric division -- Malaysia in the 1990's -- Whistler Corporation. 
520 |a Provides an approach for analyzing, discussing, and writing about cases. This book shows how to classify cases according to analytical task they require (solving a problem, making a decision, or forming an evaluation) and establish a base of knowledge about a case. It shows how to talk about cases in class. 
650 0 |a Management  |x Case studies  |x Study and teaching. 
999 |a vtls000040169  |c 29427  |d 29427