The case study handbook how to read, discuss, and write persuasively about cases
Provides an approach for analyzing, discussing, and writing about cases. This book shows how to classify cases according to analytical task they require (solving a problem, making a decision, or forming an evaluation) and establish a base of knowledge about a case. It shows how to talk about cases i...
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| Format: | Book |
| Language: | English |
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Boston, Massachusetts
Harvard Business School Press
2007.
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Table of Contents:
- pt. 1. Analysis. How to analyze a case
- Case analysis demonstration
- Problems
- Decisions
- Evaluations
- pt. 2. Discussion. How to discuss a case
- pt. 3. Writing. How to write a case-based essay
- Problem essays
- Decision essays
- Evaluation essays
- pt. 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division (abridged)
- General Electric : Major appliance business group (abridged)
- General Motors : Packard electric division
- Malaysia in the 1990's
- Whistler Corporation.