Encyclopedia of public relations
This work explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession.
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, California
Sage Publications
2013
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| Edition: | 2nd ed. |
| Subjects: | |
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| Call Number : | HD 59 .E481 2013 |
MARC
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| 003 | MY-KLNDU | ||
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| 008 | 140617s2013 cau bi 000 0 eng d | ||
| 020 | |a 9781452240794 (cloth) | ||
| 020 | |a 1452240795 (cloth) | ||
| 039 | 9 | |a 201504101615 |b aida |c 201407031257 |d shahrim |y 201406171012 |z hasniza | |
| 040 | |a UPNM | ||
| 090 | |a HD 59 |b .E481 2013 | ||
| 245 | 0 | 0 | |a Encyclopedia of public relations |c edited by Robert L. Heath |
| 250 | |a 2nd ed. | ||
| 260 | |a Thousand Oaks, California |b Sage Publications |c 2013 | ||
| 300 | |a 2 v. (xxxvi, 1093 p.) |c 29 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a V. 1. A-L -- v. 2. M-Z. | |
| 520 | |a This work explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. | ||
| 592 | |a 00013230 |b 18/06/2014 |c RM1271.00 |h PVK | ||
| 650 | 0 | |a Public relations |v Encyclopedias. | |
| 650 | 0 | |a Marketing |v Encyclopedias. | |
| 700 | 1 | |a Heath, Robert L. |q (Robert Lawrence) | |
| 999 | |a vtls000052385 |c 29727 |d 29727 | ||