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Encyclopedia of public relations

This work explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession.

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Bibliographic Details
Other Authors: Heath, Robert L. (Robert Lawrence)
Format: Book
Language:English
Published: Thousand Oaks, California Sage Publications 2013
Edition:2nd ed.
Subjects:
Public relations > Encyclopedias.
Marketing > Encyclopedias.
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