Marketing strategy a global perspective

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Bibliographic Details
Main Author: Stauble, Vernon R
Format: Book
Published: New York The Dryden Press 2000
Series:The Dryden Press series in marketing
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245 1 0 |a Marketing strategy  |b a global perspective  |c Vernon R. Stauble 
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300 |a xxii,451p.  |b ill  |c 28cm 
440 0 4 |a The Dryden Press series in marketing 
504 |a Includes bibliographical references and index 
650 0 |a Marketing  |x management 
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