Marketing communications principles and practice
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| Main Author: | |
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| Format: | Book |
| Published: |
London
International Thomson Business Press
1999
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| Call Number : | HF 5415.I23 K62 1999 |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | ix,534p. ill. 25cm |
| ISBN: | 1861521960 |