Marketing communications principles and practice
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| Main Author: | |
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| Format: | Book |
| Published: |
London
International Thomson Business Press
1999
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| LEADER | 00000pam a2200000 4500 | ||
|---|---|---|---|
| 001 | 32050 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241218085803.0 | ||
| 020 | 0 | 0 | |a 1861521960 |
| 035 | |a 0000025724 | ||
| 039 | 9 | |y 200910091525 |z VLOAD | |
| 090 | 0 | 0 | |a HF 5415.I23 |b K62 1999 |
| 100 | 1 | 0 | |a Kitchen |h Philip J. |
| 245 | 1 | 0 | |a Marketing communications |b principles and practice |c Philip J.Kitchen |
| 260 | 0 | 0 | |a London |b International Thomson Business Press |c 1999 |
| 300 | |a ix,534p. |b ill. |c 25cm | ||
| 500 | 0 | 0 | |a Includes bibliographical references and index |
| 999 | |a vtls000021804 |c 32050 |d 32050 | ||