Electronic marketing integrating electronic resources into the marketing process
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Fort Worth
Dryden Press
2000
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| Series: | The Dryden Press series in marketing
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| Subjects: | |
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| Physical Description: | xxiv, 466p. ill. 28cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0030211077 |