Electronic marketing integrating electronic resources into the marketing process
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Fort Worth
Dryden Press
2000
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| Series: | The Dryden Press series in marketing
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| Subjects: | |
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| 039 | 9 | |a 201208291144 |b azraai |y 200910091531 |z VLOAD | |
| 090 | |a HF 5415.1265 |b .R44 2000 | ||
| 100 | 1 | |a Reedy, Joel | |
| 245 | 1 | 0 | |a Electronic marketing |b integrating electronic resources into the marketing process |c Joel Reedy, Shauna Schullo, Kenneth Zimmerman |
| 260 | |a Fort Worth |b Dryden Press |c 2000 | ||
| 300 | |a xxiv, 466p. |b ill. |c 28cm | ||
| 440 | 0 | 4 | |a The Dryden Press series in marketing |
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | |a Telemarketing | |
| 650 | 0 | |a Internet marketing | |
| 700 | 1 | |a Schullo, Shauna | |
| 700 | 1 | |a Zimmerman, Kenneth | |
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