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Financial Times mastering marketing the complete MBA companion in marketing

Geared to the MBA student, a comprehensive guide to marketing philosophy, strategy, and technique prepares would-be business leaders for the marketing realities of the 21st century. Original.

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Bibliographic Details
Corporate Authors:	Insead, J.L. Kellogg Graduate School of Management, London Business School, Wharton School
Format:	Book
Language:	English
Published:	London Pearson Education 1999.
Series:	Financial Times mastering series.
Subjects:	Marketing.
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Description
Summary:	Geared to the MBA student, a comprehensive guide to marketing philosophy, strategy, and technique prepares would-be business leaders for the marketing realities of the 21st century. Original.
Item Description:	"In association with Insead, Kellogg, London Business School, Wharton." Publisher on spine: FT Prentice Hall.
Physical Description:	ix,342p. ill. 26 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	0273642227 (pbk.) 0273642235