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Financial Times mastering marketing the complete MBA companion in marketing

Geared to the MBA student, a comprehensive guide to marketing philosophy, strategy, and technique prepares would-be business leaders for the marketing realities of the 21st century. Original.

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Bibliographic Details
Corporate Authors: Insead, J.L. Kellogg Graduate School of Management, London Business School, Wharton School
Format: Book
Language:English
Published: London Pearson Education 1999.
Series:Financial Times mastering series.
Subjects:
Marketing.
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MARC

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245 0 0 |a Financial Times mastering marketing  |b the complete MBA companion in marketing  |c [executive editor, Tim Dickson]. 
246 1 8 |a Mastering marketing 
260 |a London  |b Pearson Education  |c 1999. 
300 |a ix,342p.  |b ill.  |c 26 cm. 
490 1 |a Financial Times mastering series 
500 |a "In association with Insead, Kellogg, London Business School, Wharton." 
500 |a Publisher on spine: FT Prentice Hall. 
504 |a Includes bibliographical references and index 
520 |a Geared to the MBA student, a comprehensive guide to marketing philosophy, strategy, and technique prepares would-be business leaders for the marketing realities of the 21st century. Original. 
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650 0 |a Marketing. 
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710 2 |a J.L. Kellogg Graduate School of Management. 
710 2 |a London Business School. 
710 2 |a Wharton School. 
830 0 |a Financial Times mastering series. 
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