International marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Dryden Press
2000
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| Edition: | 8th ed |
| Series: | The Dryden Press series in marketing
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| Subjects: | |
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| Physical Description: | xxv,753p. ill. 29cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0030211123 |