Lewis & Littler. (1996). The Blackwell encyclopedia dictionary of marketing (Vol.IV). Blackwell Publishers Ltd.
Chicago Style (17th ed.) CitationLewis and Littler. The Blackwell Encyclopedia Dictionary of Marketing (Vol.IV). USA: Blackwell Publishers Ltd, 1996.
MLA (9th ed.) CitationLewis and Littler. The Blackwell Encyclopedia Dictionary of Marketing (Vol.IV). Blackwell Publishers Ltd, 1996.
Warning: These citations may not always be 100% accurate.