Mastering data mining the art and science of customer relationship management

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Bibliographic Details
Main Author: Berry
Other Authors: Linoff
Format: Book
Published: New York Wiley Computer Pub. 2000
Subjects:
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100 1 0 |a Berry  |h Michael J. A. 
245 1 0 |a Mastering data mining  |b the art and science of customer relationship management  |c Michael J. A. Berry, Gordon Linoff 
260 0 0 |a New York  |b Wiley Computer Pub.  |c 2000 
300 |a xviii, 494p.  |b ill.  |c 24cm 
500 0 0 |a Includes index 
650 0 0 |a Data mining 
650 0 0 |a Business enterprise  |x Computer networks  |x Management 
650 0 0 |a Marketing  |x Data processing 
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