APA (7th ed.) Citation

McColl-Kennedy & Kiel. (2000). Marketing: A strategic approach. Nelson/Thomson Learning.

Chicago Style (17th ed.) Citation

McColl-Kennedy and Kiel. Marketing: A Strategic Approach. South Melbourne: Nelson/Thomson Learning, 2000.

MLA (9th ed.) Citation

McColl-Kennedy and Kiel. Marketing: A Strategic Approach. Nelson/Thomson Learning, 2000.

Warning: These citations may not always be 100% accurate.