Marketing a strategic approach

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Bibliographic Details
Main Author: McColl-Kennedy
Other Authors: Kiel
Format: Book
Published: South Melbourne Nelson/Thomson Learning 2000
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Description
Item Description:Includes bibliographical references and index
Includes compact disk,filed in disk storage at circulation desk
Physical Description:xiv,926p. ill. 28cm 1 computer laser optical disk (4 3/4 in)
ISBN:0170091163