Marketing a strategic approach

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Bibliographic Details
Main Author: McColl-Kennedy
Other Authors: Kiel
Format: Book
Published: South Melbourne Nelson/Thomson Learning 2000
Subjects:
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MARC

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100 1 0 |a McColl-Kennedy  |h J.R. 
245 1 0 |a Marketing  |b a strategic approach  |c J.R.McColl-Kennedy,G.C.Kiel 
260 0 0 |a South Melbourne  |b Nelson/Thomson Learning  |c 2000 
300 |a xiv,926p.  |b ill.  |c 28cm  |e 1 computer laser optical disk (4 3/4 in) 
500 0 0 |a Includes bibliographical references and index 
500 0 0 |a Includes compact disk,filed in disk storage at circulation desk 
650 0 0 |a Marketing 
700 1 1 |a Kiel  |h Geoffrey C.(Geoffrey Charles) 
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