APA (7th ed.) Citation

Pride & Ferrell. (1993). Marketing: Concepts and strategies (8th ed.). Hougton Mifflin.

Chicago Style (17th ed.) Citation

Pride and Ferrell. Marketing: Concepts and Strategies. 8th ed. Boston: Hougton Mifflin, 1993.

MLA (9th ed.) Citation

Pride and Ferrell. Marketing: Concepts and Strategies. 8th ed. Hougton Mifflin, 1993.

Warning: These citations may not always be 100% accurate.