New product development managing and forecasting for strategic success
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York
John Wiley & Sons
1993
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| Series: | The portable MBA series
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| Subjects: | |
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| 001 | 33733 | ||
| 003 | MY-KLNDU | ||
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| 039 | 9 | |a 201209071630 |b azraai |y 200910091545 |z VLOAD | |
| 090 | |a HF 5415.153 |b .T48 1993 | ||
| 100 | 1 | |a Thomas, Robert J. | |
| 245 | 1 | 0 | |a New product development |b managing and forecasting for strategic success |c Robert J.Thomas |
| 260 | |a New York |b John Wiley & Sons |c 1993 | ||
| 440 | 0 | 4 | |a The portable MBA series |
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | |a New products |x Management | |
| 650 | 0 | |a New products |x Marketing |x Forecasting | |
| 999 | |a vtls000023525 |c 33733 |d 33733 | ||