Creating breakthrough products innovation from product planning to program approval
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Upper Saddle River,NJ
Financial Times/Prentice Hall
2002
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| Series: | Financial times prentice hall book
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| Subjects: | |
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| 003 | MY-KLNDU | ||
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| 039 | 9 | |y 200910091547 |z VLOAD | |
| 090 | 0 | 0 | |a HF 5415.153 |b C34 2002 |
| 100 | 1 | 0 | |a Cagan |h Jonathan |
| 245 | 1 | 0 | |a Creating breakthrough products |b innovation from product planning to program approval |c Jonathan Cagan, Craig M. Vogel |f foreword by Bruce Nussbaum |
| 260 | 0 | 0 | |a Upper Saddle River,NJ |b Financial Times/Prentice Hall |c 2002 |
| 300 | |a xxxii, 302p. |b ill. |c 24cm | ||
| 440 | 0 | 0 | |a Financial times prentice hall book |
| 500 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Production planning |
| 650 | 0 | 0 | |a Marketing research |
| 650 | 0 | 0 | |a Product management |
| 650 | 0 | 0 | |a New Products |
| 700 | 1 | 1 | |a Vogel |h Craig M. |
| 700 | 1 | 1 | |a Nussbaum |h Bruce |
| 999 | |a vtls000023676 |c 33743 |d 33743 | ||