Blue ocean strategy how to create uncontested market space and make the competition irrelevant
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| Format: | Book |
| Published: |
Boston
Harvard Business School Press
2005
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| 039 | 9 | |y 200910091553 |z VLOAD | |
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| 100 | 1 | 0 | |a Kim |h W. Chan |
| 245 | 1 | 0 | |a Blue ocean strategy |b how to create uncontested market space and make the competition irrelevant |c W. Chan Kim, Renee Mauborgne |
| 260 | 0 | 0 | |a Boston |b Harvard Business School Press |c 2005 |
| 300 | |a xv,238p. |b ill. |c 24cm | ||
| 500 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Market segmentation |
| 650 | 0 | 0 | |a New Products |
| 700 | 1 | 1 | |a Mauborgne |h Renee |
| 999 | |a vtls000024238 |c 34135 |d 34135 | ||