Principles & practice of marketing

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Bibliographic Details
Main Author: Blythe
Format: Book
Published: Australia Thomson 2006
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100 1 0 |a Blythe  |h Jim 
245 1 0 |a Principles & practice of marketing  |c Jim Blythe 
260 0 0 |a Australia  |b Thomson  |c 2006 
300 |a xviii,744p.  |b col.ill.  |c 28cm 
500 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing 
650 0 0 |a Marketing  |z Europe  |x Case studies 
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