Marketing research methodological foundations
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Ohio
Thomson/South-Western
2005
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| Edition: | 9th ed. |
| Subjects: | |
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| Physical Description: | xxii,697p. ill 26cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0324201605 |