Principles of customer relationship management
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Mason
Thomson/South-Western
2008
|
| Edition: | Student ed. |
| Subjects: | |
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| 090 | 0 | 0 | |a HF5415.55 |b B36 2008 |
| 100 | 1 | 0 | |a Baran |h Roger Joseph |d 1945- |
| 245 | 1 | 0 | |a Principles of customer relationship management |c Roger J.Baran,Robert J.Galka,Danial P.Strunk |
| 250 | 0 | 0 | |a Student ed. |
| 260 | 0 | 0 | |a Mason |b Thomson/South-Western |c 2008 |
| 300 | |a xvi,511p. |b ill |c 26cm | ||
| 504 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Relationship marketing |
| 650 | 0 | 0 | |a Customer relations |x management |
| 700 | 1 | 1 | |a Galka |h Roger J. |
| 700 | 1 | 1 | |a Strunk |h Danial P. |
| 999 | |a vtls000025657 |c 35565 |d 35565 | ||