APA (7th ed.) Citation

Massnick. (1997). The customer is CEO: How to measure what your customers want -and make sure they get it. AMACOM.

Chicago Style (17th ed.) Citation

Massnick. The Customer Is CEO: How to Measure What Your Customers Want -and Make Sure They Get It. New York: AMACOM, 1997.

MLA (9th ed.) Citation

Massnick. The Customer Is CEO: How to Measure What Your Customers Want -and Make Sure They Get It. AMACOM, 1997.

Warning: These citations may not always be 100% accurate.