Essential marketing
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Australia
Thomson South-Western
2006
|
| Edition: | 5th ed |
| Subjects: | |
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| 100 | 1 | 0 | |a Lamb |h Charles W. |
| 245 | 1 | 0 | |a Essential marketing |c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel |
| 250 | 0 | 0 | |a 5th ed |
| 260 | 0 | 0 | |a Australia |b Thomson South-Western |c 2006 |
| 300 | |a xxx11, 544p |b col.ill. |c 28cm | ||
| 500 | 0 | 0 | |a Includes index |
| 650 | 0 | 0 | |a Marketing |
| 650 | 0 | 0 | |a Marketing |x management |
| 700 | 1 | 1 | |a Hair |h Joseph F. |
| 700 | 1 | 1 | |a McDaniel |h Carl D |
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