Cases in marketing of services an international collection

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Bibliographic Details
Main Author:	Meidan, Arthur 1936-
Other Authors:	Moutinho, Luiz
Format:	Book
Language:	English
Published:	Wokingham, England Reading, Mass. Addison-Wesley Pub. Co. c1993
Subjects:	Marketing > Case studies Service industries > United States > Marketing > Case studies Service industries > Europe > Marketing > Case studies. Financial services industry > Case studies Tourism > Marketing > Case studies Medical care > Marketing > Case studies
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