Cases in marketing of services an international collection

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Bibliographic Details
Main Author:	Meidan, Arthur 1936-
Other Authors:	Moutinho, Luiz
Format:	Book
Language:	English
Published:	Wokingham, England Reading, Mass. Addison-Wesley Pub. Co. c1993
Subjects:	Marketing > Case studies Service industries > United States > Marketing > Case studies Service industries > Europe > Marketing > Case studies. Financial services industry > Case studies Tourism > Marketing > Case studies Medical care > Marketing > Case studies
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090			\|a HF 5415 \|b .M42 1993
100	1		\|a Meidan, Arthur \|d 1936-
245	1	0	\|a Cases in marketing of services \|b an international collection \|c Arthur Meidan, Luiz Moutinho
260			\|a Wokingham, England \|a Reading, Mass. \|b Addison-Wesley Pub. Co. \|c c1993
300			\|a xiv, 304 p. \|b ill. \|c 24cm
500			\|a Includes index
505	0		\|a Marketing Financial Services. -- Marketing of Tourism and Leisure. -- Health Care Marketing. -- Other Services Applications
650		0	\|a Marketing \|v Case studies
650		0	\|a Service industries \|z United States \|x Marketing \|v Case studies
650		0	\|a Service industries \|z Europe \|x Marketing \|v Case studies.
650		0	\|a Financial services industry \|v Case studies
650		0	\|a Tourism \|x Marketing \|v Case studies
650		0	\|a Medical care \|x Marketing \|v Case studies
700	1		\|a Moutinho, Luiz
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