Cases in marketing of services an international collection

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Bibliographic Details
Main Author: Meidan, Arthur 1936-
Other Authors: Moutinho, Luiz
Format: Book
Language:English
Published: Wokingham, England Reading, Mass. Addison-Wesley Pub. Co. c1993
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040 |a UPNM 
090 |a HF 5415  |b .M42 1993 
100 1 |a Meidan, Arthur  |d 1936- 
245 1 0 |a Cases in marketing of services  |b an international collection  |c Arthur Meidan, Luiz Moutinho 
260 |a Wokingham, England  |a Reading, Mass.  |b Addison-Wesley Pub. Co.  |c c1993 
300 |a xiv, 304 p.  |b ill.  |c 24cm 
500 |a Includes index 
505 0 |a Marketing Financial Services. -- Marketing of Tourism and Leisure. -- Health Care Marketing. -- Other Services Applications 
650 0 |a Marketing  |v Case studies 
650 0 |a Service industries  |z United States  |x Marketing  |v Case studies 
650 0 |a Service industries  |z Europe  |x Marketing  |v Case studies. 
650 0 |a Financial services industry  |v Case studies 
650 0 |a Tourism  |x Marketing  |v Case studies 
650 0 |a Medical care  |x Marketing  |v Case studies 
700 1 |a Moutinho, Luiz 
999 |a vtls000025413  |c 35795  |d 35795