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Cases in marketing of services an international collection

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Bibliographic Details
Main Author: Meidan, Arthur 1936-
Other Authors: Moutinho, Luiz
Format: Book
Language:English
Published: Wokingham, England Reading, Mass. Addison-Wesley Pub. Co. c1993
Subjects:
Marketing > Case studies
Service industries > United States > Marketing > Case studies
Service industries > Europe > Marketing > Case studies.
Financial services industry > Case studies
Tourism > Marketing > Case studies
Medical care > Marketing > Case studies
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Table of Contents:
  • Marketing Financial Services.
  • Marketing of Tourism and Leisure.
  • Health Care Marketing.
  • Other Services Applications

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