APA (7th ed.) Citation

O'Guinn, Allen, & Semenik. (2006). Advertising and intergrated brand promotion (4th ed.). Thomson/South-Western.

Chicago Style (17th ed.) Citation

O'Guinn, Allen, and Semenik. Advertising and Intergrated Brand Promotion. 4th ed. Mason, Ohio: Thomson/South-Western, 2006.

MLA (9th ed.) Citation

O'Guinn, et al. Advertising and Intergrated Brand Promotion. 4th ed. Thomson/South-Western, 2006.

Warning: These citations may not always be 100% accurate.