Advertising and intergrated brand promotion
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Mason, Ohio
Thomson/South-Western
c2006
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| Edition: | 4th ed. |
| Subjects: | |
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| Item Description: | Includes bibliographical references and indexes |
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| Physical Description: | xlvii, 781p. ill. 29cm |
| ISBN: | 0324289561 |