Advertising and intergrated brand promotion
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Mason, Ohio
Thomson/South-Western
c2006
|
| Edition: | 4th ed. |
| Subjects: | |
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| 001 | 35944 | ||
| 003 | MY-KLNDU | ||
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| 020 | 0 | 0 | |a 0324289561 |
| 035 | |a 0000029167 | ||
| 039 | 9 | |y 200910091612 |z VLOAD | |
| 090 | 0 | 0 | |a HF5821 |b O34 2006 |
| 100 | 1 | 0 | |a O'Guinn |h Thomas C. |
| 245 | 1 | 0 | |a Advertising and intergrated brand promotion |c thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik |
| 250 | 0 | 0 | |a 4th ed. |
| 260 | 0 | 0 | |a Mason, Ohio |b Thomson/South-Western |c c2006 |
| 300 | |a xlvii, 781p. |b ill. |c 29cm | ||
| 500 | 0 | 0 | |a Includes bibliographical references and indexes |
| 650 | 0 | 0 | |a Advertising |
| 650 | 0 | 0 | |a Advertising media planning |
| 700 | 1 | 1 | |a Allen |h Chris T. |
| 700 | 1 | 1 | |a Semenik |h Richard J. |
| 999 | |a vtls000025899 |c 35944 |d 35944 | ||