Intergrated marketing making marketing work in industrial and business-to-business companies

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Bibliographic Details
Main Author: Skinner lhRichard N
Format: Book
Published: London;New York lbMcGraw-Hill lc1994
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100 1 0 |a Skinner lhRichard N 
245 1 0 |a Intergrated marketing  |b making marketing work in industrial and business-to-business companies  |c Richard N.Skinner 
260 0 0 |a London;New York lbMcGraw-Hill lc1994 
300 |a xvi,185p.  |b ill.  |c 23cm 
500 0 0 |a Includes index 
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