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Perlakuan pengguna

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Buku ini mengupas persoalan pemasaran dan sains tingkahlaku penguna.

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Bibliographic Details
Main Author:	Nabsiah Abdul Wahid
Other Authors:	Ishak Ismail
Format:	Book
Language:	Malay
Published:	Petaling Jaya Prentice Hall 2000
Edition:	Rev. ed.
Subjects:	Consumer behaviour
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