Kasper, Helsdingen, & Vries. (1999). Services marketing management: An international perspective. John Wiley & Sons.
Chicago Style (17th ed.) CitationKasper, Helsdingen, and Vries. Services Marketing Management: An International Perspective. Chichester: John Wiley & Sons, 1999.
MLA (9th ed.) CitationKasper, et al. Services Marketing Management: An International Perspective. John Wiley & Sons, 1999.
Warning: These citations may not always be 100% accurate.