APA (7th ed.) Citation

Perreault & McCarthy. (1990). Applications in basic marketing. Irwin, McGraw-Hill.

Chicago Style (17th ed.) Citation

Perreault and McCarthy. Applications in Basic Marketing. New York: Irwin, McGraw-Hill, 1990.

MLA (9th ed.) Citation

Perreault and McCarthy. Applications in Basic Marketing. Irwin, McGraw-Hill, 1990.

Warning: These citations may not always be 100% accurate.