Product strategy and management
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Harlow, England
FT Prentice Hall
2007
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| Edition: | 2nd ed |
| Subjects: | |
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| Physical Description: | xviii, 541p. ill. 25cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273694502 |