APA (7th ed.) Citation

Lovelock & Wirtz. (2004). Services marketing: People,technology,strategy (5th ed.). Pearson/Prentice Hall.

Chicago Style (17th ed.) Citation

Lovelock and Wirtz. Services Marketing: People,technology,strategy. 5th ed. Upper Saddle River,NJ: Pearson/Prentice Hall, 2004.

MLA (9th ed.) Citation

Lovelock and Wirtz. Services Marketing: People,technology,strategy. 5th ed. Pearson/Prentice Hall, 2004.

Warning: These citations may not always be 100% accurate.