Services marketing People,technology,strategy
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River,NJ
Pearson/Prentice Hall
2004
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| Edition: | 5th ed. |
| Subjects: | |
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| Physical Description: | xvii,652p. ill 25cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131268465 9780131468463 |