Services marketing People,technology,strategy
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River,NJ
Pearson/Prentice Hall
2004
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| Edition: | 5th ed. |
| Subjects: | |
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| 020 | 0 | 0 | |a 0131268465 |
| 020 | 0 | 0 | |a 9780131468463 |
| 035 | |a 0000031937 | ||
| 039 | 9 | |y 200910091651 |z VLOAD | |
| 090 | 0 | 0 | |a HF5415.I22 |b L68 2004 |
| 100 | 1 | 0 | |a Lovelock |h Christopher H. |
| 245 | 1 | 0 | |a Services marketing |b People,technology,strategy |c Christopher H.Lovelock and Jochen Wirtz |
| 250 | 0 | 0 | |a 5th ed. |
| 260 | 0 | 0 | |a Upper Saddle River,NJ |b Pearson/Prentice Hall |c 2004 |
| 300 | |a xvii,652p. |b ill |c 25cm | ||
| 504 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Services industrial |x Marketing |
| 650 | 0 | 0 | |a Professions |x marketing |
| 700 | 1 | 1 | |a Wirtz |h Jochen |
| 999 | |a vtls000029674 |c 39505 |d 39505 | ||