Marketing research within a changing information environment
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston
McGraw Hill/Irwin
2003
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| Edition: | 2nd ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
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| Item Description: | Includes index CD available for loan |
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| Physical Description: | xxiii,720p. ill. 26cm 1 computer laser optical disc (4 3/4 in.) |
| ISBN: | 0072467576 (alk. paper) 0072538392 |