Gimme! the human nature of successful marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
New Jersey
John Wiley & Sons
c2007
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| Subjects: | |
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| Physical Description: | xx, 216p. ill. 23cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780470100295 |