Gimme! the human nature of successful marketing

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Bibliographic Details
Main Author:	Hallward 1961
Format:	Book
Published:	New Jersey John Wiley & Sons c2007
Subjects:	Advertising > Brand name products Brand name products > marketing > management Human behavior
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020	0	0	\|a 9780470100295
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090	0	0	\|a HF6161.B4 \|b H35 2007
100	1	0	\|a Hallward \|h John \|c 1961
245	1	0	\|a Gimme! \|b the human nature of successful marketing \|c John Hallward
260	0	0	\|a New Jersey \|b John Wiley & Sons \|c c2007
300			\|a xx, 216p. \|b ill. \|c 23cm
504	0	0	\|a Includes bibliographical references and index
650	0	0	\|a Advertising \|x Brand name products
650	0	0	\|a Brand name products \|x marketing \|x management
650	0	0	\|a Human behavior
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