APA (7th ed.) Citation

Deming, S. (2007). The brand who cried wolf: Deliver on your company's promise and create customer for life. John Wiley and Sons.

Chicago Style (17th ed.) Citation

Deming, Scott. The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customer for Life. Canada: John Wiley and Sons, 2007.

MLA (9th ed.) Citation

Deming, Scott. The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customer for Life. John Wiley and Sons, 2007.

Warning: These citations may not always be 100% accurate.