Business the Richard Branson way 10 secrets of the world's greatest brand builder

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Bibliographic Details
Main Author:	Dearlove, Des
Format:	Book
Language:	English
Published:	Chichester, UK Hoboken, NJ Capstone ; John Wiley & Sons 2007.
Edition:	3rd ed.
Subjects:	Branson, Richard Virgin Group > History. Businessmen > Great Britain > Biography Success in business > Great Britain > Case studies Brand name products > Great Britain Aeronautics, Commercial > Great Britain > History.
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020			\|a 9781841127644 (pbk. : alk. paper)
020			\|a 1841127647 (pbk. : alk. paper)
039		9	\|a 201508061131 \|b faiz \|c 201501211133 \|d shahrim \|y 200910091652 \|z VLOAD
040			\|a UPNM
090			\|a HC 252.5 .B73 \|b .D4 2007
100	1		\|a Dearlove, Des
245	1	0	\|a Business the Richard Branson way \|b 10 secrets of the world's greatest brand builder \|c Des Dearlove
246	3	0	\|a Richard Branson way
250			\|a 3rd ed.
260			\|a Chichester, UK \|b Capstone ; \|a Hoboken, NJ \|b John Wiley & Sons \|c 2007.
300			\|a ix, 172 p. \|c 22 cm.
504			\|a Includes bibliographical references and index.
505	0		\|a Acknowledgments -- Richard Branson Revisited ... -- The Life and Times of Richard Branson -- One: Pick on Someone Bigger Than You -- Two: Do the Hippy, Hippy Shake -- Three: Haggle: Everything's Negotiable -- Four: Make Work Fun -- Five: Do Right by Your Brand -- Six: Smile for the Cameras -- Seven: Don't Lead Sheep, Herd Cats -- Eight: Move Faster Than a Speeding Bullet -- Nine: Size Does Matter -- Ten: Never Lose the Common Touch -- How to Build a Brand the Branson Way -- Last Word -- Index.
600	1	0	\|a Branson, Richard
610	2	0	\|a Virgin Group \|x History.
650		0	\|a Businessmen \|z Great Britain \|x Biography
650		0	\|a Success in business \|z Great Britain \|x Case studies
650		0	\|a Brand name products \|z Great Britain
650		0	\|a Aeronautics, Commercial \|z Great Britain \|x History.
999			\|a vtls000029714 \|c 39679 \|d 39679