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Business the Richard Branson way 10 secrets of the world's greatest brand builder

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Bibliographic Details
Main Author: Dearlove, Des
Format: Book
Language:English
Published: Chichester, UK Hoboken, NJ Capstone ; John Wiley & Sons 2007.
Edition:3rd ed.
Subjects:
Branson, Richard
Virgin Group > History.
Businessmen > Great Britain > Biography
Success in business > Great Britain > Case studies
Brand name products > Great Britain
Aeronautics, Commercial > Great Britain > History.
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Table of Contents:
  • Acknowledgments
  • Richard Branson Revisited ...
  • The Life and Times of Richard Branson
  • One: Pick on Someone Bigger Than You
  • Two: Do the Hippy, Hippy Shake
  • Three: Haggle: Everything's Negotiable
  • Four: Make Work Fun
  • Five: Do Right by Your Brand
  • Six: Smile for the Cameras
  • Seven: Don't Lead Sheep, Herd Cats
  • Eight: Move Faster Than a Speeding Bullet
  • Nine: Size Does Matter
  • Ten: Never Lose the Common Touch
  • How to Build a Brand the Branson Way
  • Last Word
  • Index.

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