Implementing CRM from technology to knowledge
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| Main Author: | |
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| Format: | Book |
| Published: |
England
John Wiley & Sons Ltd.
2007
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| Series: | John Wiley series in information systems
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| Subjects: | |
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| Physical Description: | xiii,327p. ill. 24cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780470065266 (pbk.: alk. paper) 0470065265 (pbk.: alk. paper) |