Implementing CRM from technology to knowledge
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
England
John Wiley & Sons Ltd.
2007
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| Series: | John Wiley series in information systems
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| Subjects: | |
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| 020 | 0 | 0 | |a 9780470065266 (pbk.: alk. paper) |
| 020 | 0 | 0 | |a 0470065265 (pbk.: alk. paper) |
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| 090 | 0 | 0 | |a HF5415.5 |b F563 2007 |
| 100 | 1 | 0 | |a Finnegan |h David |
| 245 | 1 | 0 | |a Implementing CRM |b from technology to knowledge |c David Finnegan, Leslie P. Willcocks |
| 260 | 0 | 0 | |a England |b John Wiley & Sons Ltd. |c 2007 |
| 300 | |a xiii,327p. |b ill. |c 24cm | ||
| 440 | 0 | 0 | |a John Wiley series in information systems |
| 504 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Customer relations |x management |
| 650 | 0 | 0 | |a customer services |
| 700 | 1 | 1 | |a Willcocks |h Leslie |
| 999 | |a vtls000029722 |c 39716 |d 39716 | ||