Think two products ahead secrets the big advertising agencies don't want you to know and how to use them for bigger profits
This commonsense guide lets you develop your brand with the same techniques and technologies as the big players-but without all the cost. You'll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable re...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J.
John Wiley & Sons
2007
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| 008 | 151209 2007 njua i 000 0 eng d | ||
| 020 | |a 9780470055762 (cloth) | ||
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| 100 | 1 | |a Mack, Benjamin |d 1968- | |
| 245 | 1 | 0 | |a Think two products ahead |b secrets the big advertising agencies don't want you to know and how to use them for bigger profits |c Ben Mack |
| 260 | |a Hoboken, N.J. |b John Wiley & Sons |c 2007 | ||
| 300 | |a xiii, 242 p. |b ill. |c 23 cm | ||
| 500 | |a Includes index | ||
| 520 | |a This commonsense guide lets you develop your brand with the same techniques and technologies as the big players-but without all the cost. You'll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable resource will help you connect your products with your customers, no matter how small your brand. | ||
| 650 | 0 | |a Product management | |
| 650 | 0 | |a Marketing | |
| 999 | |a vtls000029728 |c 39723 |d 39723 | ||