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Think two products ahead secrets the big advertising agencies don't want you to know and how to use them for bigger profits

This commonsense guide lets you develop your brand with the same techniques and technologies as the big players-but without all the cost. You'll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable re...

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Bibliographic Details
Main Author:	Mack, Benjamin 1968-
Format:	Book
Language:	English
Published:	Hoboken, N.J. John Wiley & Sons 2007
Subjects:	Product management Marketing
Tags:	Add Tag No Tags, Be the first to tag this record!

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